Iris Cheng

E-commerce Digital marketing & SEO Manager

97K+ annual site visitors | 190+ YouTube/SEO articles | Developed & launched digital projects with cross-team partners

I am a results-driven digital marketer with 15+ years of hands-on experience in website management, SEO, and E-commerce strategy. I specialize in turning data into actionable growth, building high-converting email lists, and executing campaigns that deliver real business results.

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my Skills

Digital Marketing & Traffic Generation
Digital Campaign Strategy & Web management
Team Leadership & Cross-functional Collaboration

Web Management & Traffic Generation

97K+ annual site visitors
94,800 clicks (organic, Google Search)
24.1% rise in clicks
190+ YouTube/SEO articles

Digital Marketing Strategy

4.6% average Meta Ad CTR
31% increase in sales by email/social media retargeting strategies
Leveraging AI for high-quality articles

Cross-functional Collaboration

Collaborated with leading brands
Developed & presented digital marketing campaign proposals
Coordinated with cross-functional teams

Selected Work

Content Strategist
Led SEO and content strategy, resulting in 97K+ annual visitors, a 72% increase in total impressions, a 24.1% growth in clicks, and monthly peaks of 518K impressions and 4,710 clicks.

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E-commerce Website

Digital Marketing Leader
Drove a 31% increase in sales by developing and implementing effective email and social media retargeting strategies.

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YouTube Channel

Social Media Content Strategist
Co-developed and executed a comprehensive YouTube content strategy, producing over 190 tutorial videos.

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Online English Course

Market Researcher & Curriculum Designer
Conducted market research to identify learner needs and collaboratively developed two versions of foundational English course content for greater engagement.

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